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UK SIC 2007

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Advertising

7310 Advertising

This class includes the provision of a full range of advertising services (i.e. through inhouse capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.

This class includes:

  • creation and realization of advertising campaigns:
    • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
    • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
    • media representation, i.e. sale of time and space for various media soliciting advertising
    • aerial advertising
    • distribution or delivery of advertising material or samples
    • provision of advertising space on billboards etc.
    • creation of stands and other display structures and sites
  • conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
    • promotion of products
    • point-of-sale marketing
    • direct mail advertising
    • marketing consulting

This class excludes:

  • publishing of advertising material, see 58.19
  • production of commercial messages for radio, television and film, see 59.11
  • public-relations activities, see 70.20
  • market research, see 73.20
  • graphic design activities, see 74.10
  • advertising photography, see 74.20
  • convention and trade show organizers, see 82.30
  • mailing activities, see 82.19
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Page last modified on November 26, 2012, at 12:17 PM